For the Super Bowl 2014 Coca-Cola did what it does best. It took a stand for equality and diversity amidst a climate of social unrest and divisiveness. The resulting campaign which included mini documentaries and an online social campaign which encouraged people to unite against inequality by posting their portrait to create "America's Selfie", was launched with a commercial which was both vilified and lauded. Apparently depending upon whether or not you thought diversity was a good thing. I was very proud to have been a part of this work as it stirred a huge cultural debate.
Here's what Time Magazine had to say about it.
And this is what Stephen Colbert discussed in the Colbert Report
