Coke is one of the most optimistic and positive brands in the World. But the world it seems was becoming increasingly pessimistic, and cynical and hateful. Especially online. Cyberbullying and anonymous hate were becoming scarily common. So coke wanted to negate the hate with a happiness virus. We created a bot that would take hateful online posts and turn them into happy ASCII art, rearranging the letters of hate into happy pictures. We started a smile petition and partnered with Do Something.Org , Michael Sam and the most positive human on the internet, Kid President. the internet is neutral, it up to us whether we spread hate or love. Gawker then created their own bot to tweet out lines from Hitler's "Mein Kampf" which was turned in to kittens playing the drums and a singing pineapple by the Coke bot. Which made for some lively debate and sadly hate for Gawker on Reddit.