Someday
108 long years of waiting for a Chicago Cubs World Series win. The perennial loveable losers always had 'maybe next year' to hold onto. It was always someday. But not the class of 2016.
Posted around Wrigley Field stadium the reactive campaign began as a simple rallying cry for the Cubs to consign history to the history books. MAKE SOMEDAY TODAY. The campaign evolved as the seven game series with the Cleveland Indians unfolded. With no digital media and with half of Chicago in and around Wrigley Field we devised some plug and play outdoor messaging. Analogue Digital boards.
After each game the billboards reacted posting a new tactical message according to what had played out that night.
The campaign ended with a film about a young cubs fan playing out the victory in his head. GOODBYE SOMEDAY