This experiential campaign was an interactive running real life video game built to launch Nike’s new React running technology to downtown LA. Players created a customized avatar then we used motion-tracking software, treadmills, harnesses and realtime 3D rendering to move players through a 400m course littered with obstacles and bonuses, challenging them to collect points by jumping and moving side to side.
The games were broadcast in realtime to giant digital billboards, attracting over 4.4m TV impressions with help from Jimmy Kimmel and SportsCenter, 1.5m OOH impressions, and 25.6m digital impressions via an associated AR Snapchat game.
Participants received a personalised video at the end of their experience to share on their social networks.